Hello! I am Jingfan. a creative person with a focus on digital marketing. I'm dedicated to developing my skills and becoming a proficient specialist.
Contact meEducation
Haaga-Helia University of Applied Sciences
Bachelor of Business Administration• Digital Business Innovations (Focus: Digital Marketing)
• GPA: 4.67
HONORS
2023 InnoChallenge Service Design 2nd Prize
Polyglot Parrot: Speech-to-text-translation for Zoom• Purpose: Our goal is to design an user-friendly interface to implement speech-to-text translation, enhancing user experience. We aim to increase user satisfaction to at least 85%.
• We utilized tools such as Figma for UI design, complemented by Adobe InDesign for portfolio layout. We gathered users feedback, employing methods like Empathy map, etc.
Work Experience
Marketing Intern
Katrium.eu• Redesigned LinkedIn Social content marketing campaigns, bolstering Brand Identity.
• Managed Web design for WordPress, employing SEO optimization and Google Analytics to enhance online performance metrics.
• Leveraged digital design tools like Adobe Illustrator to produce compelling visual content for online channels.
Freelance Marketing and Graphic Designer
Marketing Freelancer• Developed LOGO and Packaging design for Cha Bai Dao, combining Graphic design and VI design expertise to elevate the brand’s online presence.
• Crafted "Sichuan Opera Showdown" board game, showcasing strategic Game design integrated with Cultural artistry, and featuring Photoshop designed graphics.
• Integrated the rich heritage of the Miao People, leveraging batik and embroidery in Guizhou cultural product designs, blending traditional motifs with Experiential marketing, all while aligning with Design Heritage Strategy.
Sales and Marketing Intern
Longchang Meisi Building Materials Co., Ltd• Leveraged Data analytics to enhance sales performance in the construction materials sector.
• Cultivated proficiency in sales strategies and statistical analysis using Microsoft Excel and Python, leading to commendable performance and company recognition.
• Recognized for deploying targeted digital campaigns, informed by thorough Market analysis and research, resulting in measurable market growth and an increase in product demand.
Languages
English
Chinese
Japanese
Finnish
Contact Info
Hobbies
Photography
Painting
EXPERTISE
Digital Marketing
With a foundation in Digital Business Innovations and hands-on experience as an marketing intern, I've successfully designed and managed Social content marketing campaigns, enhancing Brand identity and digital presence.
SEO
I have effectively managed web design for WordPress, incorporating SEO optimization techniques, and utilized Google Analytics to bolster performance metrics, demonstrating a robust skill set in enhancing online searchability and visibility.
UI /UX
I have redesigned user interfaces to enhance user experience, focusing on usability optimization. This skill was notably applied in crafting an engaging UI for the game 'Honor of Kings' and integrating empathy maps and user feedback into technology solutions like 'Polyglot Parrot.'
Web Design
My web design skills are evident in my personal portfolio project, where I utilized HTML, CSS, and JavaScript to create an interactive and visually appealing online presence, reflective of both functionality and aesthetic design principles.
Graphic Design
As a freelance marketer and graphic designer, I have developed logos and packaging designs, showcasing a keen eye for visual branding and an ability to create compelling graphic content that aligns with brand identity and messaging strategies.
Photography and Painting
I blend artistic skills in photography and painting with design principles to capture stunning visuals and create expressive artworks, showcasing versatility and a keen aesthetic sense.