brand design
Brand & Logo design for a sightseeing train in Jiuzhaigou Valley scenic, China
Design Inspiration
Known as nature's masterpiece, Jiuzhaigou boasts towering snow-capped peaks, crystal-clear lakes, colorful waterfalls, rushing streams, and lush forests. With its azure skies, radiant sunlight, fresh air, and picturesque villages, bridges, and mills, it presents a rich and harmonious landscape cherished by the local Tibetan people as 'sacred mountains and holy waters.'
LOGO Design
Jiuzhaigou is renowned worldwide as a 'fairyland' and 'storybook world.' Hence, I named the special sightseeing train 'Fairyland Express.' The logo design combines elements of mountains, water, and the sun, aiming to reflect the stunning natural beauty of Jiuzhaigou."
Practical Application Scenarios
VI elements are utilized on signage at stations along the train route, making it easier for passengers to identify destinations.
