DIGITAL TRANSFORMATION IN BUSINESS

Nowadays, increasing numbers of companies are deciding to use digital technology for all facets of corporate activity. It significantly alters the way in which it serves its clients. To adapt to new product/service platforms, businesses replace manufacturing workflow with advanced digital technologies. For instance, cloud services and paperless offices are soon becoming mainstream. Digital transformation has already reached its prime.

Businesses must go through a digital transformation if they want to improve customer experience, boost productivity, and streamline processes. By utilizing digital technology, businesses may automate manual tasks, gather and analyze data, and make informed decisions. As a result, costs are decreased, and organizations become more responsive to market changes and competitive. Adapting to the digital age can help companies find new markets and clientele as well as revenue streams.

A solid technological infrastructure and a culture that encourages the use and integration of digital technologies form the basis of digital transformation. This comprises: 

1.  A favorable setting for conducting digital transformation.
2.  A good cybersecurity strategy.
3.  Capabilities for efficient data handling and analytics.
4.  A comprehensive plan for digital transformation within the firm.
5.  Programs for developing the digital abilities of employees.

With these elements in place, a company may effectively use digital technologies to boost productivity, enhance client experiences, and improve operations.

Domino's Pizza is a good example of a restaurant industry undergoing digital transformation. In particular, digital restaurant management—the use of digital tools and technologies to boost the efficiency of restaurant operations—is one way that Dominos has implemented digital transformation. They provide online ordering and payment services in addition to electronic order and payment systems. Additionally, customers can always check the status of their orders. By enhancing service quality and customer experience, these digital tools and technology have benefited the restaurant business, enabling it to grow its clientele and increase revenue.

In addition, the pandemic has had a significant impact on businesses' digital transformation in recent years. Increasing the importance of data security and privacy protection, for instance, and changing customer purchasing behavior and preferences, which facilitated the development of online sales and e-commerce, are just a few examples of how accelerating the rollout of remote working and online business prompted entrepreneurs to accelerate investment and rollout of digital tools and technologies.


Sources

Licata, R. (2022). 8 Successful Digital Transformation Examples in Business. [online] Terakeet. Available at: https://terakeet.com/blog/digital-transformation-examples/ [Accessed 30 Jan. 2023].

O’Brien, C. (2022). What is Digital Transformation? A Guide for Businesses. [online] Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/blog/digital-transformation-business-guide [Accessed 30 Jan. 2023].

Unsplash (2018). Photo by Marvin Meyer on Unsplash. [online] unsplash.com. Available at: https://unsplash.com/photos/people-sitting-down-near-table-with-assorted-laptop-computers-SYTO3xs06fU [Accessed 30 Jan. 2023].

30/01/2023